What is the main purpose of bookmarks in Power BI?

The main purpose of bookmarks in Power BI is to save a specific report view. Bookmarks capture the current state of a report page, including filters, slicers, and the visuals displayed. This allows users to create customized views that can be easily navigated within reports. For instance, if you want to showcase a particular analysis or highlight specific insights, bookmarks enable you to save that configuration and return to it quickly.

By allowing users to create these snapshots, bookmarks facilitate storytelling in reports, making it easier to present data in a structured manner. This feature also aids in creating more interactive reports, where viewers can jump between different analyses with just a click. As a result, bookmarks are a valuable tool in enhancing user experience and facilitating the presentation of data insights within Power BI.