What is the purpose of a bookmark in Power BI?

The purpose of a bookmark in Power BI is to capture the state of a report page at a specific moment in time. This includes not just the visual layout but also any filters, slicers, and selections that are applied. By saving this state, users can easily return to it later, facilitating presentations or storytelling within the report. This feature enhances user experience by allowing navigation through different views of the data, making it easier to highlight key insights or comparisons.

Creating a backup of the report does not accurately reflect the function of a bookmark since bookmarks do not save the entire report structure or data, only the state of visuals on a page. Recording user activity is not related to bookmarks; instead, Power BI offers other features for tracking user interactions. Likewise, exporting report data is a separate function intended for sharing or analyzing data outside of Power BI and is not managed through bookmarks. Thus, the core functionality of bookmarks is to enable users to revisit specific contexts within their reports with ease.